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Facebook Manager, Marketing Science GBG Scaled Agency in Chicago, Illinois

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

The Facebook platform offers marketers limitless opportunities to reach consumers. The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct analytical work and marketing research to become a better marketer in the new mobile world. This role is on the Marketing Science Experts focused on the Agency SMB Business (Partner Management) helping scale Marketing Science support to empower more agencies. The person in this role will lead a team of consultative experts tasked with supporting and advising internal and external agency stakeholders on measurement strategy and design. They will provide guidance to the team members and manage overall service model for the demand in the market/verticals they support. They will also be responsible for working directly with our sales and product marketing teams to identify and execute proactive scalable programs in market that lead to growth of our advertisers' businesses while continuing to manage against inbound demand for support. The scalable programs will span from key ad effectiveness research questions to industry, market, vertical, or measurement product strategies. This individual will also be a key partner and strategic leader for the SMB Agency/Partner Management team.

The ideal candidate will have strong analytical and critical thinking skills and a passion for generating data-based insights experience working with research organizations. They should have talent for taking complex concepts and distilling them into clear accessible formats. This role will challenge the candidate to not only provide strategic direction to advertisers on their measurement efforts, but also to develop strategic insights into marketing on the Facebook platform.

Required Skills:

  1. Mentor and manage a team of highly skilled experts in the space of advertising effectiveness and digital measurement

  2. Execute against and continue to develop an agency service model that allows for supporting inbound demand from key sales partners while continuing to move the business forward with key proactive initiatives

  3. Design and manage team against rigorous set of KPIs for measurable success of team initiatives

  4. Provide overall strategic recommendations for product and solutions for the set of businesses supported (partnering closely with sales and product marketing leaders)

  5. Engage in client conversations, presentations of results, and consult internally with the sales teams to ensure the right design and setup of measurement studies as necessary

  6. Deliver trainings/education for the sales teams through dedicated sessions and boot camps

  7. Design and/or lead key proactive programs that will help grow our advertisers' businesses (in partnership with product marketing and sales teams)

  8. Provide key strategic partnership and guidance to product and other cross-functional teams within Facebook

Minimum Qualifications:

  1. 12+ years of relevant experience, media/marketing measurement or analytics experience and general love of data

  2. 7+ years agency experience

  3. Experience in building, managing and motivating teams in strategic support functions, or shows readiness to manage

  4. Experience working in digital ecosystems (Paid, Owned, Earned, Shared), online advertising, experience with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques

  5. Understanding of the media landscape and how advertisers buy TV, Radio, Print, Digital.

  6. Strategic leader with the ability to influence and partner with a variety of stakeholders across organizations

  7. Statistical analysis experience, including but not limited to marketing mix, experimental design or advertising research

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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