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Facebook Head of Brand in Dubai, United Arab Emirates


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is seeking an experienced marketing/sales leader with demonstrated success managing established and emerging business categories. The Head of Brandwill lead the Facebook monetization strategy for the CPG vertical in the MENA region. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will have achieved success as leaders of change/operational excellence by introducing new performance measures, processes and systems. In the role, they will build and manage a strategically focused/consultative sales team, selling Facebook upper and lower funnel advertising solutions to partners. We are looking for a self-starter who has demonstrated success dealing with ambiguity and successfully managing teams with problem-solving leadership and limited oversight. Ideal candidates will have CPG management experience, a deep understanding of the media and agency ecosystem, and experience in a sales environment.

Required Skills:

  1. Play the lead role in developing the MENA CPG vertical at Facebook

  2. Responsible for architect on strategies to grow the category

  3. Work cross-functionally with In-Market teams in Business Operations, Measurement, Solutions Engineering and Product Marketing to optimize our efforts in this category

  4. Consult with Product Marketing to help shape product development in support of CPG client needs

  5. Guide the creation of persuasive presentations and narratives that demonstrate the value of Facebook to CPG clients and agencies

  6. Identify winning strategies and scale them throughout the vertical, region and globally

  7. Increase the effectiveness of the team by recognizing opportunities for new approaches

  8. Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with brand focused partners

  9. Build, train and maintain a world-class, high performing team

  10. Develop operational and forecasting excellence for the team

Minimum Qualifications:

  1. 10+ years experience working in CPG or working with CPG clients

  2. 8+ years digital media experience

  3. 5+ years management experience

  4. Demonstrated experience using data and insights to craft media and marketing strategies

  5. Experience partnering with and influencing cross-functional team

  6. Knowledge of digital advertising technology and data/performance measurement trends

  7. Experience presenting to C-Level executives with an emphasis on translating insights, product information, and data into client value

  8. Proven track record as a leader of change by introducing performance measures, processes and systems

Preferred Qualifications:

  1. Advertising/Marketing experience in a traditional, brand-focused environment

  2. Data/analytics driven marketer with experience communicating the benefit of marketing/media opportunities to br

  3. Ability to forge relationships with marketing leaders and C-suite partners at brands and agencie

  4. Facebook user with knowledge of the media landscape, reseller channels and vertical markets

  5. Experience managing managers

  6. Fluency in Arabic

Industry: Internet