Facebook Marketing Science Partner in Johannesburg, South Africa
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is seeking a highly quantitative, driven, and creative measurement lead to work within our Marketing Science team to support its advertising business in South Africa and wider African market. The Marketing Science team is charged with demonstrating the ROI /Value of the platform, develop best practices and inform product development. Facebook has the opportunity to reshape advertising and this role will play a central role in determining how successful we can be within emerging markets within the African market.
A Marketing Science Partner at Facebook works with internal and external clients and the industry on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will drive industry adoption of Facebook preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level. Driving good measurement with clients will require designing tests (ROI, lift, brand effect) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across channels. Conclusions from this work will showcase what good measurement is and how a client can act upon it to drive business impact. In some cases the existing measurement products and approaches will not be a perfect fit for clients, verticals, or countries. In these cases, Marketing Science Partners will focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.
The ideal candidate will be passionate about Facebook, interested in advertising, intellectually curious, a fast learner, and able to move fast while keeping focused on high impact projects. This role will be working to apply techniques to understand consumers and ad effectiveness through innovative analytics, methods, and products.
To successfully influence how clients conduct and use measurement, the candidate will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.
Working closely with the EMEA Marketing Science team, this role will produce analyses and research that will prove the value of Facebook’s advertising business in this market. Objectives of this position include: Develop, execute and continually evaluate Facebook’s measurement strategy for South Africa and other African markets along with regional sales managers
Partner with Facebook regional sales team based to drive deeper, more strategic relationships with clients through measurement and research
Partner closely with cross-functional partners such as Sales, Product, R&D, Ads Research, Creative Shop etc
Serve as the contact for key strategic advertiser relationships as they pertain to measurement
Work closely with business marketing team to highlight measurement success through regional case studies and press coverage
Develop and manage the measurement budget and lead quarterly/end of year reviews with regional sales leads
Support and help implement custom measurement projects for African and global clients
Work closely with the marketing science team and R&D team in to define vertical and audience insights that will
Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, and geographies to drive our measurement objectives
Engage with clients and agencies to measure true business value by building and operationalizing “learning agendas” that highlights how a client can improve business outcomes by employing better measurement techniques
Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across channels
Communicate complex research results to general audience
Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products and partnerships and drive client engagement around measurement innovation, including products alphas and beta
Work with external research partners and internal teams to provide Insights across SSA
Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
A solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used including attribution modelling.
Proven experience in Digital media, specifically dealing with data, analytics and measurement.
5+ years of relevant experience, media research experience and general love of data and numbers
Demonstrated problem solving ability with experience providing practical business insights from large, complex data sets
Strong interpersonal skills with demonstrated ability to influence outcomes and communicate technical content to senior clients
Ability to manage multiple concurrent projects and drive initiatives in a cross-functional environment while working autonomously
Experience with experimental design and statistical data analysis
Direct experience independently scoping and executing a research project from start to finish.
Able to analyze data to provide client insights.
Client-facing experience, including experience driving change through adoption of new products or research methods to non-technical audiences.
Track record of operating independently, being detail-oriented, and delivering results.
Experience working with structured and unstructured data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL.