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Facebook Product Marketing Manager in London, United Kingdom


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.We’re seeking an exceptional individual to serve as a Product Marketing Manager for WhatsApp in London. This means doing inbound marketing and product strategy across a portfolio of products as well as outbound marketing campaigns in multiple countries. In this role you will be expected to identify key market requirements and opportunities, manage our go-to-market plans and coordinate cross-functional teams in order to bring great product solutions and innovative marketing campaigns to people and businesses. This is a full-time, global position based with the WhatsApp team in London.

Competitive Salary including the following benefits apply:

Medical Benefits

Dental Benefits

Vision Benefits

Pension Benefits

Life Assurance

Childcare Benefits

Gym Benefits

Transport benefits

Laundry Benefit

Date posted: November 29th 2019

Closing date: 27th December 2019

Required Skills:

  1. Lead analysis and diagnosis around key opportunity areas across markets and consumer segments

  2. Leverage quantitative and qualitative insights on people and businesses using WhatsApp to inform product testing, positioning and messaging, and go-to-market plans.

  3. Plan and lead successful product launches and ongoing marketing campaigns.

  4. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments.

  5. Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels.

  6. Understand the varying needs and perspectives of our global consumers, businesses, partners and advocates to ensure messaging and campaigns are contextually relevant.

  7. Be willing and able to flex between strategic and tactical/execution responsibilities.

Minimum Qualifications:

  1. 10+ years of experience in strategy consulting, product marketing, digital marketing or related disciplines for internet or consumer technology.

  2. Analytical, data driven decision-maker.

  3. Experience in campaign development and working with agencies.

  4. Experience in localising marketing communications.

Preferred Qualifications:

  1. MBA

  2. Knowledge in web and mobile technologies and the messaging landscape.

  3. Experience in local, search, and payments.

Industry: Internet