Facebook Social Media Lead in London, United Kingdom
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
This is a unique opportunity to help shape the new Facebook company brand globally, as well the discipline of social marketing at Facebook. This role is an integral part of our Facebook Business EMEA marketing team focused on communicating Facebook’s business proposition through its family of apps and services. This role will be responsible for leading the strategic development and execution of social marketing communications initiatives that support and build our Facebook Business brand in the eyes of both our EMEA community and key audiences.
The ideal individual for this role has a strong background in developing social ideas and editorial programs which generate high levels of engagement with audiences across multiple social channels. This individual will have proven experience working with leadership, leading cross-functional teams and cross-functional projects. They should also have a passion for problem-solving, collaborating cross-functionally, and driving data-driven results. This person will also be expert at relationship building and executive-level influence: open, tenacious, curious, and a champion for this program of work.
Develop and lead the execution of a content and channel strategy for the Facebook Business brand in EMEA in partnership with internal creative teams, outside agencies and cross-functional partners.
Analysis of cultural, community, media and market trends to inform strategic and creative development for content
Partner with cross-functional teams including Insights, Analytics, Communications and Media teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results
Partner with Analytics to build a robust measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business value
Be the champion of the audience: ensure that the editorial agenda serves both company needs and audience needs
Develop approach for moderation working with external partners, specifically tonal guidelines, response framework and measurement
7+ years social marketing experience with experience in social/content/editorial marketing
Experience working in a business-to-business brand/product
Experience with multi-channel communications planning, using data to identify insights and build strategies for social content
Experience developing and executing creative, innovative, integrated social and content marketing
Experience presenting to executive leadership and promoting the importance of the social marketing discipline
International experience / languages a big advantage
Data-driven and analytical experience
Thrive in a self-starter, fast-paced and changing environment
Experience collaborating within dynamic and matrixed organizations
Passion for Facebook’s mission and values
Competitive Salary including the following benefits apply:
Other Benefits Gym Pruhealth Partner Gyms
Posted: 14th January 2020
Closed 11th February 2020