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Facebook Social Media Lead in London, United Kingdom

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

This is a unique opportunity to help shape the new Facebook company brand globally, as well the discipline of social marketing at Facebook. This role is an integral part of our Facebook Business EMEA marketing team focused on communicating Facebook’s business proposition through its family of apps and services. This role will be responsible for leading the strategic development and execution of social marketing communications initiatives that support and build our Facebook Business brand in the eyes of both our EMEA community and key audiences.

The ideal individual for this role has a strong background in developing social ideas and editorial programs which generate high levels of engagement with audiences across multiple social channels. This individual will have proven experience working with leadership, leading cross-functional teams and cross-functional projects. They should also have a passion for problem-solving, collaborating cross-functionally, and driving data-driven results. This person will also be expert at relationship building and executive-level influence: open, tenacious, curious, and a champion for this program of work.

Required Skills:

  1. Develop and lead the execution of a content and channel strategy for the Facebook Business brand in EMEA in partnership with internal creative teams, outside agencies and cross-functional partners.

  2. Analysis of cultural, community, media and market trends to inform strategic and creative development for content

  3. Partner with cross-functional teams including Insights, Analytics, Communications and Media teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results

  4. Partner with Analytics to build a robust measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business value

  5. Be the champion of the audience: ensure that the editorial agenda serves both company needs and audience needs

  6. Develop approach for moderation working with external partners, specifically tonal guidelines, response framework and measurement

Minimum Qualifications:

  1. 7+ years social marketing experience with experience in social/content/editorial marketing

  2. Experience working in a business-to-business brand/product

  3. Experience with multi-channel communications planning, using data to identify insights and build strategies for social content

  4. Experience developing and executing creative, innovative, integrated social and content marketing

  5. Experience presenting to executive leadership and promoting the importance of the social marketing discipline

Preferred Qualifications:

  1. International experience / languages a big advantage

  2. Data-driven and analytical experience

  3. Thrive in a self-starter, fast-paced and changing environment

  4. Experience collaborating within dynamic and matrixed organizations

  5. Passion for Facebook’s mission and values

  6. Competitive Salary including the following benefits apply:

  7. Medical Benefits

  8. Dental Benefits

  9. Vision Benefits

  10. Pension Benefits

  11. Life Assurance

  12. Ride2Work

  13. Childcare Benefits

  14. Other Benefits Gym Pruhealth Partner Gyms

  15. Transport Allowance

  16. Laundry Allowance

  17. Posted: 14th January 2020

  18. Closed 11th February 2020

Industry: Internet

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