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Facebook Consumer Product Marketing Manager in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


We're looking for a Consumer Product Marketing Manager, passionate about how people represent themselves and how they discover what’s happening on social media platforms, to join our Facebook Identity & Search marketing team. Areas of focus for our team include Public Profile Expression, Life Transitions and Search. Your specific responsibilities will be determined based on team priorities as well as your background and experience. When Facebook launched in 2004, the main way to interact with other people was to visit their profile. Today, it represents a large part of over 2 billion people's online identities. When something happens in the world, people often search Facebook to see how their friends and family are reacting and discover what the world is saying about topics that matter to you. Our Identity & Search product marketing team is responsible for global, end-to-end marketing of the experiences people have with these products. You will be responsible for helping to develop marketing research insights, launch new Facebook profile and search experiences, and develop and execute product awareness and adoption campaigns. You will closely partner with marketers and product teams to inform product development and drive go-to-market plans and launches. If you're analytical and creative, deeply care about product and consumers, and thrive in dynamic, fast-paced environments, then we'd love to meet you.

Required Skills:

  1. Drive and execute go-to-market plans for new Facebook profile and search features, collaborating closely with Product Management, PR, Design, Data Science and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity

  2. Collaborate closely with research and analytics teams to develop consumer audience and competitive landscape insights for the business, identify gaps and product opportunities, and craft compelling and differentiated positioning and messaging around clear consumer value

  3. Understand the nuances and requirements surrounding data privacy, safety and integrity, working closely with multiple internal and external stakeholders to ensure people who use our products feel safe and in control of their privacy

  4. Execute marketing campaigns using a test & learn approach, optimizing messaging, creative, and channels for awareness and adoption

  5. Collaborate with cross-functional teams including product, communications planning, policy stakeholders, and other PMMs across business units to develop and implement integrated marketing campaigns

  6. Communicate marketing strategy, tactics, and results with stakeholders

  7. Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications:

  1. BA/BS degree

  2. 3+ years of experience in Product Marketing

  3. Experience working closely with product teams

  4. Analytical and problem-solving skills

  5. Project management skills

  6. Experience to thrive in a fast-paced, entrepreneurial, start-up environment

  7. Demonstrated knowledge of Facebook products

Preferred Qualifications:

  1. An understanding of the online identity and search industry landscape

  2. Experience with consumer product marketing with online identity or search products

  3. Bachelor's degree in Business or Marketing

  4. MBA

  5. Management consulting or experience at a startup company

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.