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Facebook Consumer Product Strategist - Facebook Reality Labs (FRL) in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Consumer Product Strategy & Insights team's mission is to drive strategic decisions that produce long-term growth for Facebook Inc.

We do so by closely understanding and monitoring trends driving our industry, identifying consumer needs, adding structure to ambiguous problems, and framing key decisions for our leaders. We work closely with product leaders and other cross-functional teams to define and translate our work into actionable insights to influence the long-term product roadmap.

As strategists, we are passionate about leveraging quantitative and qualitative signals to inform strategy. We’re looking for someone to lead and influence product strategy, with a focus on consumer products.

Successful candidates for this position will have or develop a deep understanding of the product landscape, including trends, players, technologies, and underlying dynamics. They will partner with cross-functional teams and communicate their insights and recommendations to product leaders and executives.

This role supports Facebook Reality Labs (FRL). FRL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. The team is building the tools and experiences that make people feel closer together. To date the product portfolio includes Oculus VR and Portal from Facebook, plus exciting new products currently under development in AR and more.

Required Skills:

  1. Work closely with product leaders and cross-functional teams on initiatives to define the vision of where we want to go, how we get there and the tradeoffs associated

  2. Provide sophisticated research and analysis on market trends, customer behaviors, and opportunity sizing, to create business cases for product investment decisions, spanning build, buy, partner, and invest

  3. Identify new product opportunities or extensions, present and communicate actionable insights and recommendations to executives, and cross-functional partners, in order to influence product roadmap decisions

  4. Develop and maintain the role of a “trusted advisor” with product leaders and cross-functional partners to drive long-term impact

  5. Collaborate with cross-functional teams such as Corporate Development, Product Marketing, Data Science, User Research etc.) to build insights and recommendations

Minimum Qualifications:

  1. Bachelor’s degree in business, marketing, analytics, engineering, or other related quantitative discipline from an institution

  2. 8+ years of experience in management consulting, strategy, finance, business operations, corporate strategy, investment banking, or partnerships

  3. 2+ years of experience in developing or executing strategy projects involving AR/VR or emerging hardware products

  4. Experience in analytics and modeling, including advanced proficiency with Excel, PowerPoint (or equivalent), and basic/moderate knowledge of SQL (or aptitude to learn quickly)

  5. Demonstrated experience structuring and solving product problems

Preferred Qualifications:

  1. Masters’ degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)

  2. 12+ years of experience with strategy development from either a consulting firm, corporate strategy group, investment bank, or in product management

  3. 4+ years of experience in developing or executing strategy projects involving AR/VR or emerging hardware products

  4. Experience with managing and leading teams

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.