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Facebook Consumer Research Manager, Media Consumer Research in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Consumer Research team is a research and analytics group focused on understanding consumer behavior both on and off Facebook. Working with stakeholders across the company, the team develops hypotheses and investigates, designs and executes research towards those hypotheses. The results can often be published to help the advertising industry to understand the evolving media landscape and influence the Facebook ad product roadmap.

Facebook seeks a Consumer Research Manager to lead a high-performing group of quantitative researchers specializing in consumer behavior. This team is tasked with finding alignment across internal teams, executing research studies, influencing insights product tools and working with Facebook data partners to deliver a holistic insights offering. Research will focus on leveraging large internal and external data sets to uniquely describe consumer behavior shifts in the media world.

Applicants should have a strong statistical background, demonstrated success working cross-functionally to influence roadmaps, experience building teams from the ground up and a track record of helping team members develop into technical and strategic leaders. The candidate must have a deep knowledge of the media landscape (global and regional) along with a strong working knowledge of statistical analysis, data mining and the insights ecosystem. The ideal candidate will be an expert in consumer behavior, deliver results with global cross-functional teams, be self-motivated and has a history of solving problems with data solutions.

Required Skills:

  1. Coach, manage and mentor a high performing international team of researchers, focusing on teaching, mentoring, and career development

  2. Work with broad cross-functional partners to prioritize and deprioritize projects for the team

  3. Develop and maintain processes to gather inputs and build a program that delivers insights materials focused on the business need across the globe

  4. Apply your expertise in quantitative analysis, data mining, and the presentation of data to research and communicate trends in consumer behavior and the media landscape

  5. Use and gain knowledge of software applications (Adobe, comScore, Nielsen, Star Media etc.) that extract data from primary and syndicated sources

  6. Manage a team to identify, design and execute against a broad research agenda

  7. Package insights effectively for both internal and external audiences

  8. Work to scale insights across teams and geographies by partnering internally and externally

Minimum Qualifications:

  1. 10+ years professional experience in a quantitative field, such as consulting, market research, or advanced Degree in Economics, Statistics, Computer Science, Applied Mathematics, Operations Research, Engineering, or similar quantitative field

  2. 5+ years experience of direct people management, leading and developing high-performing teams

  3. A thorough understanding of research design and applied statistics including sampling approaches, statistical methods, and data mining techniques

  4. Extensive experience with media software applications (Nielsen, Adobe Analytics, @Plan, MRI, comScore, Rentrak, Ipsos, YouGov, Shareablee, ListenFirst, Facebook Insights)

  5. An understanding of trends in consumer behavior, particularly on how these insights are utilized on the media advertising landscape (both online and offline)

  6. Experience communicating complex analyses and results to any audience

  7. Experience multi-tasking, but also be focused in a fast paced, ever-changing environment

Preferred Qualifications:

  1. Working record with research across multiple markets, preferably with international first-hand experience

  2. Experience utilizing large data sets to derive unique and novel consumer insights

  3. Experience with advertising research, with specific focus with online and offline platforms

  4. Proficiency in syndicated video data analytics

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.