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Facebook Content Marketing Manager, Scaled Programs in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is looking for a Content Marketing Manager for its Scaled Growth team to build and implement content and community engagement strategy for driving adoption of Facebook's Audience Network business. This role will involve collaborating with analysts, growth leads, and cross-functional marketing partners to develop, test, and optimize messaging and creative. This individual will also lead the content marketing efforts from strategy and execution to distribution in a fast-paced and collaborative environment.

Required Skills:

  1. Build the content strategy with a focus on community engagement to drive lead generation and product adoption

  2. Set and implement social media and communication campaigns to align with business goals

  3. Understand the customer journey and develop a personalized content plan for maximizing engagement and customer success

  4. Provide engaging text, image and video content for digital communities

  5. Partner with cross-functional teams in marketing, policy, communications, legal and design to develop content for lifecycle email campaigns and cross-sell programs

  6. Structure ongoing tests to measure program impact and effectiveness of copy, creative and channel

  7. Own content success metrics and analytics and obsessively track and measure results, gather insights and optimize content for conversion

  8. Evaluate market trends and product fit to develop targeted messaging for developer and publisher audiences

  9. Optimize the funnel through email nurture, content and social channels

  10. Ensure content is on-brand, consistent in tone, and complies with SEO best practices

Minimum Qualifications:

  1. 5+ years of content marketing or content strategy experience

  2. Experience curating content to drive engagement

  3. Experience managing key agency and vendor relationships for design and content deliverables

Preferred Qualifications:

  1. Bachelor’s degree in Marketing, English, Communications or related field

  2. Experience in AdTech ideally in developer or publisher marketing

  3. Experience working both strategically as well as in an executional capacity for content development

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.