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Facebook Developer Product Marketing Manager, AR/VR Marketing in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook AR/VR’s organization is seeking a Product Marketing Manager to support our developer marketing efforts. The ideal candidate will have experience in B2B or developer marketing at a fast-paced company and will be able to communicate how and why our variety of products can provide meaningful value to developers. He or she must be driven and have a relentless focus on growing and bringing awareness to developer tools and services offered by Facebook, including Assistant, VR, or AR.

This person understands different market dynamics, the competitive landscape, and technology trends across the Internet of Things, Voice Assistant, or Immersive experiences - AR/VR. The ideal candidate will know how to positively impact developer sentiment and drive new behavior, effectively collaborating with cross-functional teams for brand building, product positioning, and creative marketing. The ideal candidate will be creative and display strong communication and organizational skills. This is a full-time position based at Facebook’s office in MPK.

Required Skills:

  1. Develop programs to improve the overall experience for developers building websites and apps for our ecosystem

  2. Drive developer proficiency and skills through the creation and management, of educational content, events, and programs

  3. Organize and coordinate plans and materials for key events such as F8 and Oculus Connect, developer and industry conferences, as well as regional events such as hackathons, boot camps, and workshops

  4. Represent developers with Product Management and Engineering, and provide direction on messaging, branding, product positioning and planning leading to successful product adoption

  5. Demonstrate a strong understanding of the market landscape and developer ecosystem and emerging technologies. Leverage understanding of developer needs to create and execute go-to-market plans

  6. Conduct competitive and market research to garner insights that help drive strategic decisions and product roadmaps – from market assessment and quantitative analysis to positioning

  7. Author developer-facing communications to build awareness and user sentiment for our developer-facing products - such as blog posts, guides, keynote presentations, and more

  8. Focus on outbound marketing efforts to drive product awareness and adoption – develop events, craft presentations, run campaigns, and more

  9. Manage and work with cross-functional teams (including PR, social, design, product and engineering stakeholders) to deliver world-class marketing communications

Minimum Qualifications:

  1. BA/BS degree

  2. 8+ years experience in Marketing or Product Management in Internet and/or technology

  3. Knowledge of web and mobile apps, emerging technologies, open source, and the developer and industry landscapes

  4. Experience partnering with agencies, Product Management, and Engineering organizations

  5. Experience communicating with a variety of audiences, including both technical and consumer

  6. Analytical, communication, and time management skills

  7. Experience communicating concepts

  8. Project management experience

Preferred Qualifications:

  1. MBA or other relevant advanced degree

  2. Management Consulting and/or technical background

  3. Comfort with a fast-paced, entrepreneurial, start-up environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.