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Facebook Digital Marketing Manager, Facebook Developer Marketing in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Facebook is looking for an experienced integrated digital marketing manager to join the growing digital marketing & media practice on the Global Business Marketing (GBM) team, focusing on the Developer audience.The ideal candidate is a bold, multi-faceted and innovative digital marketer with a strong background in digital channel strategy including social marketing, content development/programming, brand campaigns, channel operations, campaign execution, email marketing, analytics and experience successfully working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and wants to make the world more open and connected.

Required Skills:

  1. Audience Segmentation: Define audience and channel strategy to achieve optimal results in context of the developer journey and user flow

  2. Creative: Understand and communicate basic design principles to create breakthrough creative in partnership with our brand design team

  3. Social: Partner with internal teams and agency partners to develop social content, lead community management and evolve our social media strategy for owned channels. Develop a personality consistent with the Developer brands across our social media channels

  4. Integrated Media: Build integrated media and digital strategy & plans across paid, owned, and earned channels to drive awareness, consideration and adoption of products, apps and services

  5. Define Measurement Plan: Align measurement approach with desired campaign objectives

  6. Collaborate and Influence: Collaborate and build strong relationships with cross-functional teams to scope projects. Be the trusted partner to our internal and regional marketing teams

  7. Execute Flawlessly: Ensure all plans hit milestones and achieve desired delivery, within budget

  8. Communication: Communicate effectively with partners and stakeholder to outline plans, process, and results

Minimum Qualifications:

  1. Bachelor's degree

  2. 6+ years of experience as a digital marketing or social marketing manager in house or at marketing or advertising firms or agencies

  3. Experience with all aspects of online and offline media trends, channels and practices

  4. Experience in digital marketing industry, agencies and channels

  5. Experience with social media ecosystems, tools, platforms and best practices

  6. Experience developing and managing channel strategy and budgets

  7. Experience collaborating and communicating with cross-functional partners

  8. Experience with Ads Manager, running display and boosting owned channels

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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