Facebook Digital Marketing Manager, Facebook Developer Marketing in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is looking for an experienced integrated digital marketing manager to join the growing digital marketing & media practice on the Global Business Marketing (GBM) team, focusing on the Developer audience.The ideal candidate is a bold, multi-faceted and innovative digital marketer with a strong background in digital channel strategy including social marketing, content development/programming, brand campaigns, channel operations, campaign execution, email marketing, analytics and experience successfully working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and wants to make the world more open and connected.
Audience Segmentation: Define audience and channel strategy to achieve optimal results in context of the developer journey and user flow
Creative: Understand and communicate basic design principles to create breakthrough creative in partnership with our brand design team
Social: Partner with internal teams and agency partners to develop social content, lead community management and evolve our social media strategy for owned channels. Develop a personality consistent with the Developer brands across our social media channels
Integrated Media: Build integrated media and digital strategy & plans across paid, owned, and earned channels to drive awareness, consideration and adoption of products, apps and services
Define Measurement Plan: Align measurement approach with desired campaign objectives
Collaborate and Influence: Collaborate and build strong relationships with cross-functional teams to scope projects. Be the trusted partner to our internal and regional marketing teams
Execute Flawlessly: Ensure all plans hit milestones and achieve desired delivery, within budget
Communication: Communicate effectively with partners and stakeholder to outline plans, process, and results
6+ years of experience as a digital marketing or social marketing manager in house or at marketing or advertising firms or agencies
Experience with all aspects of online and offline media trends, channels and practices
Experience in digital marketing industry, agencies and channels
Experience with social media ecosystems, tools, platforms and best practices
Experience developing and managing channel strategy and budgets
Experience collaborating and communicating with cross-functional partners
Experience with Ads Manager, running display and boosting owned channels
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at firstname.lastname@example.org.