Facebook Global Employment Brand Director in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Recruiting is a core strategic driver of Facebook’s success. We have a world-class team working together to help drive our ambitions and scale to the next level. We are looking for a Global Employment Brand Director to continue to bring our employment brand to life through our top of funnel recruiting activities, engagement strategies, and our signature on-site candidate experience. This is a highly strategic and impactful role Facebook Recruiting.

This role is for the visionary expert who will lead a team of Brand Managers, Event Managers and a creative team of designers, videographers, and global campaign/channel managers. This collaborative leader will have impact on key recruiting metrics, and drive our diversity and inclusion employment branding agenda. This person will need to thrive in a fast-paced environment, be data-driven, flexible, and detail-oriented to manage complex projects.

This person will partner with other teams across Facebook: marketing, public relations, communications, IT, HR, design, and engineering to identify opportunities and solutions to accomplish goals and execute on the brand strategy. Ideally, the position is located in one of our larger recruiting hubs such as Menlo Park, California or New York and reports to our Global Recruiting Programs and Operations Lead.

Required Skills:

  1. Drive strategy and execution of all employment brand content

  2. Lead, coach and develop the employment brand (attract) team

  3. Leverage data and user research to track and evaluate brand performance and develop insight-based recommendations for action to deliver effective targeted campaigns and brand experiences

  4. Consistently search for new opportunities to elevate the brand by reviewing competitors, understanding industry best practices and nurturing partnerships

  5. Manage, own and track budgets to maximize ROI and achieve financial plans

  6. Become an expert on Facebook's tools and community

  7. Capture and bring to life powerful human insights

  8. Deliver clear and compelling presentations of strategies and ideas to stakeholders

  9. Manage a creative team

Minimum Qualifications:

  1. 10+ years experience as a brand planner or strategist at a creative agency, research company or brand based team in industry

  2. 3+ years experience managing a team

  3. 3+ years of global marketing experience

  4. Proven track record developing core messaging, positioning, and value proposition materials

  5. BA/BS degree Marketing or related field or equivalent experience

  6. Communication experience

  7. Organizational experience

  8. Global employment brand experience

  9. Presentation experience

Preferred Qualifications:

  1. Advanced proficiency with reporting and data manipulation in spreadsheet software, with the ability to read HTML/CSS/JavaScript

  2. Self-starter, ability to thrive in a fast paced, start-up environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.