Facebook Integrated Marketing Lead, Consumer Marketing (Messenger) in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Messenger is one of the most popular products in the world for people to connect and interact. It is used by over 1.3 billion people monthly for text/photo/video messages, audio/video calls, connecting with businesses, interacting with a thriving ecosystem of third party automated experiences... and much more.
We are looking for an experienced marketing leader who can lead our efforts to drive outbound campaigns that establish Messenger as a valuable, emotive, timeless brand. As the Integrated Marketing Lead, you are the thought-leader responsible for building and managing the team who is driving our outbound advertising efforts to connect people with the Messenger brand and product. This person is passionate about the messaging landscape and the opportunity to shape consumers' understanding of Messenger. This person understands messaging trends, market dynamics, competitive landscape, and, most importantly, how to positively impact consumer sentiment and drive new behavior. This person has extensive experience bringing strategies to life through leading multi-team efforts that lead to exceptional execution and world class creative to drive outcomes.
You will oversee the strategy, development and on-going execution of marketing campaigns that connect consumers to Messenger's brand and experiences. You are a strategic and analytical thinker who has managed multi-channel go-to-market campaigns and has a track record for monitoring marketing impact on business goals, including perception and engagement. You start with business objectives, identify opportunities/barriers, and design integrated marketing strategies to have measurable impact. You develop test-and-learn approaches to inform effective and efficient scaling. You work well with a multitude of cross-functional partners, including Marketing Managers, Brand Strategy, Creative (internal and agency), Communications Planning, Data Analysts, Product, PR. You are passionate about framing strategy and recommendations to enable executive decision-making and stakeholder alignment. You care deeply about Messenger being a top-of-mind place for consumers to connect through messaging. You are passionate about Messenger's product and hungry to tell the “what” and “why” behind that story.
This is a full-time position based at Facebook headquarters in Menlo Park.
Build and lead the new Integrated Marketing team for Messenger consumer marketing
Establish clear KPIs for the team and own relationship with analytics to ensure impactful testing agenda and measurement plan in place. Be accountable for reviewing program results to ensure continued improvement of marketing programs
Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer perception and engagement
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR
Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns and programs
Frame strategic decisions and recommendations to enable executive and stakeholder alignment
Collaborate with our media and analytics partners to build a framework for testing across the marketing funnel and across channels to drive consumer perception and engagement
Partner closely with brand strategy and creative teams to bring strategy to life through quality creative
Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally
10+ years experience in brand marketing, marketing communications, channel marketing or advertising
4+ years experience leading teams
Experience leading cross-functional teams to drive ongoing lifecycle/engagement marketing
Hands-on experience developing and executing integrated marketing campaigns, including experience with both brand-building and acquisition marketing initiatives
Experience building strategies, as well as providing feedback on creative storytelling
Experience partnering with product management, product design, and other cross-functional teams to represent marketing requirements
CRM lifecycle marketing experience with a data mindset
Experience in messaging or social media
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at firstname.lastname@example.org.