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Facebook Marketing Analytics Manager in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct measurement. The Marketing Analytics Manager is charged with leveraging these capabilities on behalf of Global Business Marketing to measure and optimize marketing investments. We are seeking experienced leader who can partner effectively with the business leadership on driving the measurement practice supporting the GBM.You will work cross-functionally with several teams at Facebook (including marketing, operations, software engineering, and data engineering), with the objective of driving Global Business Marketing’s effective, analytically driven, and strategic growth and innovation. In this people management role you will require a combination of exceptional analytical skills, a background in data-driven decision-making, and strong partner and communication skills and the ability to continuously inspire and develop a team of individual contributors across multiple locations. Ideally you are passionate about Facebook and its products and mission, view the world through an analytical lens, are intellectually curious, learn quickly, and able to move fast while maintaining focus on high-impact projects.

Required Skills:

  1. Hire, lead, and develop team of individual contributors across multiple locations

  2. Define goals, success & identify key KPIs for the Global Business Marketing team

  3. Oversee development and execution of measurement methodologies, products, and approaches in support of the GBM “learning agenda”

  4. Design research & analytics initiatives helping the GBM understand the contribution of the marketing vehicles on revenue and other key growth metrics

  5. Drive consistency in execution to maintain and improve reporting and analytical quality

  6. Effectively communicate results and illustrate suggestions in compelling and creative ways to leaders across the globe

  7. Help drive continuous process improvement of core projects through automation and workflow enhancement

  8. Project manage improvements to drive higher efficiencies in day-to-day operations using a data-driven approach

Minimum Qualifications:

  1. BA/BS in Engineering, Statistics/Math, Economics or related field

  2. 8+ years of work experience in consulting, measurement technology, research or analytics

  3. 4+ years of experience in managing people and building client engagement models

  4. Experience problem solving and providing business insights and recommendations from data

  5. Experience in presenting technical content across different stakeholder audiences and influencing decisions

Preferred Qualifications:

  1. MBA or graduate degree in a quantitative field

  2. Experience with multiple concurrent projects and drive initiatives in a cross-functional environment

  3. Experience with Brand and Direct Response measurement solutions such as Brand Lift, Conversion Lift, Multi-Touch Attribution etc.

  4. Experience working with tools such as SQL, Hive, SPSS, SAS, R, MATLAB, Tableau

  5. Experience operating within globally distributed teams

  6. Experience-based aptitude using data and numbers to formulate insights

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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