Facebook Marketing Operations Associate, SMB in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Facebook is seeking a Marketing Operations Associate for its Small & Medium Business Channel Marketing team who is passionate about digital marketing, technology, and analytics. Being very comfortable with data and technology, you will translate analytical insights into actionable targeting strategies necessary to bringing marketing campaigns to life. You will be shaping the technology used to launch, optimize, and scale global marketing campaigns through a data-centric approach to marketing. Constantly evolving, you are driven to look for newer, better ways to do things and are always chasing after the next big idea. This position will be based in Menlo Park, CA.

Required Skills:

  1. Manage and implement audience targeting, nurture pathing, and experimental design for all global digital marketing campaigns

  2. Partner with Channel Marketing Managers to execute on data-centric marketing strategies, coordinating to hit deadlines and proactively communicate campaign status updates

  3. Partner with Data Scientists to translate segmentation analyses into marketing audiences and make necessary updates for audience optimizations

  4. Partner with Product Developers to own troubleshooting, debugging, and ongoing support of internal marketing automation tools

  5. Proactively improve campaign execution process while also owning knowledge base of marketing best practices to improve efficiency and effectiveness of entire marketing team

Minimum Qualifications:

  1. Bachelor's Degree

  2. 2+ years experience with digital marketing programs

  3. Experience with SQL

  4. Quantitative analytical experience and knowledge of marketing analytics, with experience analyzing digital marketing data using SQL, Excel, or other analytics system

  5. Project management experience and experience managing multiple work streams at once

Preferred Qualifications:

  1. Self-starting, self-motivated, and passionate about marketing

  2. Experience with a marketing analytics platform (Adobe Analytics, Google Analytics, etc.)

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.