Facebook Product Marketing Lead - AR/VR in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Oculus is seeking a Product Marketing Lead to support products under early development stages. The successful candidate is someone passionate about building virtual and augmented reality products and experiences for the next generation of interactive, socially connected consumers. The Product Marketing Lead will spearhead the definition and development of our MR and AR products and explore how nascent technologies and solutions can be effectively leveraged within products. This role requires working collaboratively with our Facebook Reality Labs and Core Tech R&D teams, as well as our product org cross-functional teams including product management, hardware, software, and user research to shape product concept, product definition and product roadmap aimed at delivering meaningful interactions for clearly defined and receptive audiences. This role will initiate and lead activities involved in identifying industry, market and consumer needs and opportunities, ensuring clear and differentiated naming and positioning for all products and technology solutions on the inbound side. Develop compelling go-to-market strategies aimed at driving successful user adoption and growth objectives ok the outbound side. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset and solid hardware product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies. This role is based in Menlo Park, CA, and reports into the Head of Product Marketing.

Required Skills:

  1. Partner closely with product teams to define the strategy, roadmap and success metrics for all MR/AR products through a consumer lens, ensuring product market fit and long-term lifecycle management

  2. Bring a strong consumer POV to inform and guide strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management

  3. Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the voice of the consumer internally with Product Management and R&D teams in the prioritization, design and development of products and experiences

  4. Identify long-term opportunities and strategic views of product(s) direction based on market assessment, qualitative research and quantitative analysis

  5. Demonstrate and illustrate an understanding of the broader AR/MR ecosystem and competitive landscape to identify clear use case opportunities for product market fit of our AR/MR products and future tech solutions

  6. Develop product positioning, naming, audience definition and sizing, and go-to-market strategy for a portfolio of products and technologies

  7. Guide product adoption and engagement targets by identifying and informing barriers and opportunities for success

  8. Fiscal accountability and management of allocated product marketing budget

  9. Manage a small team of PMMs

Minimum Qualifications:

  1. 10+ years of product marketing experience in consumer technology, hardware and/or software technology companies

  2. Experience in strategic product marketing and hands-on tactical execution

  3. Experience with consumer research and knowledge in using data and insights to inform product strategy

  4. Experience working in a cross-functional environment

  5. People management experience

  6. BA/BS degree in business, accounting, engineering, finance, marketing, or related field

Preferred Qualifications:

  1. Global experience

  2. MBA

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.