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Facebook Product Marketing Manager, Connectivity in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

The connectivity team focuses on fulfilling our mission for the 2/3 of the world's population not yet online. Most of our work focuses on reaching unconnected and under-connected consumers in emerging markets throughout Asia, Africa, and Latin America - either directly or by working with our local partners. As a Product Marketing Manager working on Connectivity, you'll be responsible for driving strategy, positioning, and messaging for our suite of products aimed at consumers in these markets. You'll also be responsible for developing and launching campaigns designed to increase adoption, retention, and advocacy among these consumers.This is a full-time position based at Facebook headquarters in Menlo Park, California.

Required Skills:

  1. Influence product strategy and in-product experiences with consumer and market insights.

  2. Own the development of the core value proposition, positioning, and messaging for products aimed at emerging market consumers.

  3. Create and execute go-to-market plans to launch new products and achieve business goals.

  4. Develop launch strategy, including rollout plan, creative asset development, and communication goals to best drive awareness, engagement, and advocacy.

  5. Scope and execute campaigns designed to drive adoption and engagement aligned with core product metrics.

  6. Craft & develop compelling audience-specific messages and programs (product videos, customer success stories, demos, presentations, etc.).

  7. Partner with internal creative teams and external agencies to deliver creative and communications.

  8. Be the expert in the product's target audiences, representing the voice of users to internal teams.

  9. Work across cross-functional teams such as product management, engineering, design, data science, research and others to achieve business goals.

Minimum Qualifications:

  1. 6+ years of experience in marketing with a consumer focus

  2. Knowledge in expanding connectivity and internet access to people around the world

  3. Experience in the Internet and/or technology industry

  4. Analytical and problem-solving experience

  5. Experience with launching products

  6. Experience partnering with and influencing Product Management and other internal teams

  7. Project management experience

  8. Bachelor's Degree in Economics, Business, Marketing or related discipline

Preferred Qualifications:

  1. MBA or advanced degree

  2. Experience marketing to consumers in emerging markets

  3. Experience working with partnerships and/or co-marketing initiatives

  4. Experience with direct response/acquisition-focused marketing

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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