Facebook Product Marketing Manager, Events Product in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
With Facebook Events, our mission is to help people spend time together in the real world. We're looking for a growth and brand focused Product Marketing Manager, Events Product who is passionate about bringing people together offline through Facebook Events and helping people discover and connect to Events that matter to them. The role would cover multiple facets of the events ecosystem – from driving intentional usage of FB for local events discovery via the new Events tab/bookmark, driving an inventory growth strategy to acquire the events people want to go to, developing strong narratives and consumer value propositions, to building out new programs + channels to drive greater awareness of FB Events globally, and ultimately driving attendance to events on Facebook.The right person is a self-starter who loves working alongside cross-functional teams to develop consumer focused initiatives that helps drive product adoption. They would be responsible for thoughtfully understanding consumer needs, identifying market opportunities through research and analytics, developing best in class marketing programs, and driving measurable results. The ideal person has excellent marketing intuition, a strategic mindset, and thrives on crafting and executing impactful marketing programs.
Inspire consumers globally to use Facebook Events through seamless product launches and direct-to-consumer marketing with impactful, scaled results.
Develop actionable research and data-driven insights to inform product and marketing strategy.
Develop strong messaging and narratives, authoring and managing internal and external communication channels.
Create and execute marketing strategies and campaigns that drive consumer awareness and adoption of the Events product.
Collaborate with cross-functional stakeholders (including Product, Research, Analytics, PR, Design, engineering stakeholders and more) to deliver world-class product marketing programs.
5+ years working in a Consumer Product Marketing capacity (partnered with product management and/or engineering to represent market requirements and with cross-functional partners to support product launches)
Experience partnering with product & cross functional teams to identify and bring to market solutions with Consumer benefit
Experience problem solving and tackling problems with a creative mindset, creating recommendations and action plans for solving those problems
Project management experience, with experience developing and executing marketing strategy
Successful track record of planning and rolling out large-scale/global marketing campaigns
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at email@example.com.