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Facebook Product Marketing Manager, Messenger Kids - Integrated Marketing in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Messenger Kids is the safer app for kids to connect with their family and friends. Made exclusively for kids, it is the only messaging app that gives parents control of the contact list and kids control of the fun! In less than two years, Messenger Kids has grown rapidly to connect millions of kids around the world with the people they care about most, using kid-friendly stickers, interactive filters, messaging and video chats. Messenger Kids is leading the industry to provide kids with a fun and safer way to express, create and communicate!We are hiring a Product Marketing Manager to join the marketing team at Messenger Kids to help continue the momentum with the next generation of kids. The right candidate has demonstrated success driving execution and impact of scalable consumer marketing programs for consumer facing technology products. Experience with parent and kid marketing is highly preferred, as well as experience managing and working with a large cross-functional team (including internal and external partners). They will be responsible for bringing features to market, driving awareness and engagement, and helping consumers understand and love the Messenger Kids brand. This person must have excellent strategic and communication skills, experience managing integrated marketing, end-to-end; from guiding consumer insights strategy to executing and optimizing plans. This person must have a passion for results-driven approaches and comfort with ambiguity and change. This is a full-time position based at Facebook headquarters in Menlo Park, California.

Required Skills:

  1. Influence product strategy and in-product experiences with relevant consumer and market insights

  2. Work with product team to distill key functionality and benefits into core product marketing messages

  3. Create and execute go-to-market plans to launch new products and achieve business goals. Develop launch strategy, including rollout plan, creative asset development, and communication goals to best drive awareness, engagement, and affinity

  4. Craft & develop compelling audience-specific messages and programs

  5. Identify and execute on breakthrough product marketing activities that reach target audience effectively

  6. Partner with internal creative teams and external agencies to deliver compelling creative and communications

  7. Own strategy and execution of consumer facing initiatives (eg. website, social media, etc.)

  8. Be the expert in the product's target audiences, representing the users to internal teams

  9. Work effectively across cross functional teams such as product management, engineering, design, data science, research and others to achieve business goals

Minimum Qualifications:

  1. 5+ years of experience in marketing with a consumer focus

  2. Analytical and problem-solving experience

  3. Experience with launching innovative and disruptive products

  4. Experience partnering with cross-functional teams (internally and externally)

  5. Project management experience

  6. Outbound/consumer-facing marketing experience

Preferred Qualifications:

  1. Bachelor's Degree in Business or Marketing, or other related discipline

  2. MBA

  3. Experience in the Internet and/or technology industry

  4. Experience in kid and/or parent marketing

  5. Experience with consumer-focused communications products

  6. Experience launching and building consumer-facing brands, preferably in consumer products, media or e-commerce industries

  7. Ability to easily transition from high level strategic thinking to creative and detailed execution

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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