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Facebook Product Marketing Manager, Signals in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is seeking a Product Marketing Manager for Signals products within the Business Product Marketing organization. Online Signals are business tools such as the Facebook Pixel, Apps SDK and APIs that enable marketers to do conversion measurement tracking, audience targeting and optimization across Facebook. This PMM is charged with shaping the product and to go to market strategies for Signals products. The ideal candidate will have a track record of shaping product strategy and roadmaps, a strong understanding of the advertising market, and a strong understanding and vision for how we can better meet the needs of data-driven performance marketers. You will work most closely with product & engineering teams along with cross-functional partners like sales leadership, marketing, marketing science and partnership teams. You will conduct market-needs assessments and competitive research to influence product roadmaps, develop and execute global launch plans to bring ads products to market. The candidate must demonstrate a vision for ad ecosystem, performance marketing (also known as direct response), exhibit problem solving, analytical, communication, and product positioning skills, thrive in ambiguous environment and drive impact across teams.

Required Skills:

  1. Drive product strategy bridging short-term execution and long-term vision

  2. Identify product opportunities through customer interviews and qualitative and quantitative analysis

  3. Produce market assessments including competitive analysis, customer segmentation, and product requirements

  4. Work closely with the product management and engineering team to deliver world-class products, including driving prioritization decisions

  5. Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch

  6. Develop the go-to-market strategy for product releases, and be able to execute those plans

  7. Support sales teams in handling customer questions and on signals business tools and partner with engineering and product teams to coordinate troubleshooting these tools

  8. Refine the product positioning, materials, and training for sales and clients

  9. Coordinate and manage cross-functional teams including Marketing Communications and PR

  10. Assess adoption of released products, and conduct analysis on impact to the business

  11. Work across other teams at Facebook to ensure there is alignment in product and business objectives

Minimum Qualifications:

  1. 3+ years experience with 2+ years working experience in a product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)

  2. Experience with analytics and marketing/advertising

  3. Experience communicating and simplifying concepts

  4. Organization and interpersonal experience with experience setting priorities that solve problems and take on multiple tasks

  5. Experience working in a cross-functional team

  6. BA/BS degree

Preferred Qualifications:

  1. Masters degree

  2. Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

  3. Technical degree or passion for technical products

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.