Facebook Social Media Manager, Facebook Business in Menlo Park, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Facebook is looking for an experienced social media marketing manager to help manage social strategy and presence for Facebook Business and related business brands across all social channels.
The ideal candidate is a bold, multi-faceted and innovative marketer. This individual excels at media strategy and planning, developing personality across social channels, inspiring and educating customers with world-class content and creative experiences, channel operations, analytics and has strong cross-functional skills. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and has a passion for making the world more open and connected. This position can be based in Menlo Park, CA or New York, NY.
Social Media Vision and Strategy: Participate in developing holistic global strategy to manage social media efforts for Facebook's Business brands including Facebook Business, Instagram Business, WhatsApp Business, Messenger Business, FBIQ, Blueprint and more.
Audience Insights: Understand our core audiences and how to leverage social media to influence their hearts and minds.
Develop Voice, Tone and Personality for Facebook Business: Responsible for developing and overseeing the personality and tone and voice for the Facebook Business brand across our social media presence.
Process and Practices: Develop and drive process to manage a world-class social media practice including: planning, calendaring, creative development, publishing, moderation, reporting and readouts.
Strong Cross-Functional Partnership: Partner with Sales, Marketing, Product, Public Relations, Creative, Media and other cross-functional partners to inform global social media strategy and execution. Act as primary liaison to educate partners on the power and potential of social media.
Results and Impact: Partner with operations and analytics to develop framework and set KPIs to measure impact of social media efforts. Ultimately, this individual is responsible for the business impact of our social media.
Agency Management: Responsible for managing agency and partner relationships integral for a successful social media practice at scale across brands around the globe.
Infrastructure: Oversee development and management of necessary tools, systems and infrastructure required to oversee development of a content calendar, publishing and monitoring content, moderating comments and sentiment, and reporting on results.
6+ years of experience in digital marketing or social media marketing
Knowledge of social media ecosystems, tools, platforms and offerings
Experience managing social media at a global brand
Experience working with cross-functional partners towards a common goal
Experience leading and managing projects from start to finish
Experience improving internal processes and creating structure within an organization
Experience developing a roadmap to collect the data needed to make business decisions
Experience managing social media in tech and in B2B
Experience managing people and developing teams
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 650-308-7837.