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Facebook Web Strategist, Facebook Business in Menlo Park, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Our team develops innovative and transformative customer-centric web and digital experiences for Facebook Business and the entire Family of Apps and Services including Instagram Business, WhatsApp Business, Messenger Business, Workplace and more.

The Web Strategist will drive performance and optimization of our largest and most important marketing sites and experiences. This individual will partner with marketers, data analysts, creatives, and engineering teams to deliver powerful data-driven insights to drive awareness, engagement, satisfaction and conversion across our marketing websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners’ objectives forward in meaningful ways. While the core focus of the role will be on web experiences, the Web Strategist will also help drive initiatives that extend into content strategy, content marketing, social media engagements, and product flows and goals.

You will be responsible for optimizing the site experience to hit company and business-level goals. You will use data and your experience to become a trusted partner and advisor. You will be a thought leader on trends and digital innovation from creative to engineering to evolve the current web and digital experiences.

Required Skills:

  1. Optimize the Facebook Business site experience available here: https://www.facebook.com/business/

  2. Understand customer personas, preferences and objectives through in lab research and data analysis

  3. Monitor web metrics to provide recommendations or highlight trends

  4. Provide data-driven insights which directly support business goals

  5. Maintain a deep understanding of web experiences and identify unique opportunities to leverage content, creative, and technology that may drive or influence execution

  6. Leverage industry and competitive trends to influence web roadmap and new feature requests

  7. Setup and manage A/B tests and measurement frameworks to track web performance

Minimum Qualifications:

  1. 12+ years of experience in a website marketing/digital experience function within a technology company or a digital agency

  2. Experience in creating digital or marketing strategies along with knowledge of the technologies and tactics needed for execution

  3. Analytical experience including developing hypotheses, data analytics, and synthesizing insights & recommendations

  4. Experience planning/conducting/analyzing qualitative and quantitative research

  5. Knowledge of analytics and data tracking tools

Preferred Qualifications:

  1. Experience with SQL & data analytics

  2. Experience developing digital strategies at B2B or top tech companies

  3. Experience managing at least one digital channel - SEO, SEM, Social, Web

  4. Intellectual curiosity and ability to absorb new concepts quickly

  5. Hands-on thinker and problem solver with the ability to think critically and logically

  6. Strong communication skills with the ability to own the room and effectively present ideas and work

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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