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Facebook Global Planning Lead, Creative and Experiential Team in New York, New York


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Global Business Marketing is the Facebook team tasked with sharing our mission-based story with brands, agencies and businesses around the world - AKA the best marketers in the world. We’re looking for a thoughtful, strategic thinker with a strong POV to plan and lead our largest, regional and global business efforts across our brands – Facebook, Instagram, and others. With an ambition to create powerful, impactful cultural ideas, we need someone with deep cultural insight development experience and a passion for understanding rooted in community. You will need an intensely curious problem solving mindset as well as the ability to bring forward challenging customer-centric perspectives as we reimagine how Facebook and our family of apps and services go to market. You should have enthusiasm for marketing and advertising, along with a sincere desire to innovate and change the way businesses connect to their customers. You should be inspirational to clients as well as creative teams and pride yourself on building simple but provocative culture driving, behavior changing briefs that catalyze powerful work in partnership with a brand cross-functional team. You should have a passion and understanding of data and how, where and when to leverage it in the process. You will need to be bold in this fast-paced environment to pivot as needed and to ensure all stay on strategy as the work unfolds. This position will be based in NY.

Required Skills:

  1. Develop simple and insightful briefs that drive bold work

  2. Partner with Creative Leaders to build culturally impactful programs

  3. Be the trusted partner to our product, global and regional marketing teams

  4. Champion challenging customer and cultural insights across Facebook

  5. Work with partners and agencies: Responsible for executing through internal and external resources

  6. Thrive in a flat, fast-moving organization that uses light-weight process to have a huge impact

Minimum Qualifications:

  1. Bachelor's degree

  2. 8+ years of experience in similar roles at marketing or advertising firms or agencies

  3. Experience with cultural insight methodologies

  4. Experience leveraging data for marketing plans

  5. Knowledge of digital marketing industry, agencies and channels

  6. Experience working on teams

  7. Experience collaborating and communicating with cross-functional partners

  8. Portfolio link to samples of your work of content types

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.