Facebook Insights Marketing Lead, Facebook IQ, North America in New York, New York

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

The Global Business Marketing team seeks an Insights Marketing Lead to support our marketing efforts for Facebook IQ in North America. As the world becomes more open and connected, the practice of marketing is continuously redefined. Facebook IQ (https://www.facebook.com/iq/) helps marketers navigate this ever-changing landscape by focusing on what remains constant: people. Rooted in what we’ve learned from more than 2 billion people on our platforms and the 6 million businesses that advertise with us, Facebook IQ uncovers actionable insights about people, marketing and measurement. Whether a marketer needs inspiration for their next big idea, insights on how mobile is changing the consumer journey in their vertical or the latest in ad effectiveness, they lean on Facebook IQ to help inform their creative development, strategic planning and media decision-making.

This role is responsible for leading the North America go-to-market strategy for Facebook IQ insights, both internally and externally. This includes building out a marketing plan, developing content, integrating insights into broader regional marketing campaigns and identifying ways to scale insights solutions across the region. The ideal candidate is a bold, multi-faceted and innovative marketing leader. This person thinks strategically, analytically, and creatively, thrives in a fast-moving environment and has a passion for making the world more open and connected. This is a full-time position and will require some travel.

Required Skills:

  1. Develop strong collaborative partnerships with key stakeholders and partners across the region to define strategy and business goals, get buy-in of efforts and deliver valuable insights packages for sales and marketing programs

  2. Build go-to-market strategies in partnership with regional leads to ensure insights are the foundation of our storytelling across all marketing campaigns

  3. Drive adoption and usage of Facebook IQ's insights and scaled solutions by developing and managing a sustained awareness and education program aimed at internal and external audiences in partnership with research, marketing and sales

  4. Increase demand for Facebook IQ insights through marketing, industry and communications programs

  5. Communicate effectively with executives and cross-functional teams to demonstrate impact of the plan through data and insights

  6. Manage a team of marketing managers

Minimum Qualifications:

  1. 7+ years of work experience in marketing, communications, or content strategy

  2. Experience persuading leadership, cross-functional teams, and non-direct reports

  3. Experience pivoting approach among shifting demands and project requirements

  4. Experience translating concepts into communications

  5. Experience with marketing concepts and technologies within the online advertising space

  6. Experience in project management, as both a strategic leader and executer

  7. Experience plan, prioritize, and execute on multiple projects simultaneously

  8. Experience using data and insights to inform marketing stories

Preferred Qualifications:

  1. BA or BS in advertising, business or marketing

  2. Management experience

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at +1 650-308-7837.