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Facebook Product Marketing Manager, Financial Services/Insurance in New York, New York


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook seeks an experienced Product Marketing professional with strong background working with industries such as Financial Services and Healthcare, which have specific needs around data sensitivity and compliance to drive vertical go-to-market strategy for our advertiser solutions. The successful candidate will have experience working with sales and cross-functional teams to drive product adoption among advertisers and agencies. Success in this position requires a strong understanding of ad technology, and the foundational infrastructure of digital marketing tools and advertising products. Also critical is an inherent passion and understanding of both sales and product and how they inter-connect for successful growth and product adoption. In this dynamic role, you will work directly with the Sales, Engineering and Product teams in North America to help shape the growth strategy for our Direct Response product suite and drive outbound go-to-market activities.

The vertical/industry alignment will be within Financial Services with the potential of expanding within Healthcare. The product alignment is for signals, store visits, and offline conversions.

This role is located in our NYC or Chicago locations.

Required Skills:

  1. Partner with vertical sales teams to drive Direct Response product understanding and adoption with advertising customers

  2. Identify growth opportunities through data-driven insights and then formulate scalable path to grow product adoption

  3. Distill and surface market feedback from various channels to product teams for new and existing Direct Response products

  4. Aggregate individual client needs and feedback into broader trends/analyses

  5. Partner with the Product Marketing team to help roll out new Direct Response products and feature enhancements

  6. Collaborate with training resources to lead, design, and participate in training programs to further product knowledge within field teams

  7. Work with Marketing to ensure product materials are customized for regional use and local marketing channels are effectively leveraged

  8. Work with PR to devise launch strategies for featured products

  9. Define and scale best practices to drive optimal solutions adoption and new product activation

  10. Build cross-functional relationships and prioritize work to efficiently deploy finite go-to-market capacity

  11. Solve vertical challenges with scaled solutions

Minimum Qualifications:

  1. BA/BS degree

  2. 6+ years experience in technology, advertising, or business/sales operations

  3. Analytical experience and experience solving problems with data

  4. Track record of influencing behavior at variety of levels in the organization, including cross-functional managers

Preferred Qualifications:

  1. Experience working with clients in industries such as Financial Services and Healthcare

  2. Customer service orientation and experience in a client-facing capacity

  3. Ability to set priorities, problem solve, multi-task, and work independently

  4. Experience with analytical and business audiences

  5. Demonstrated ability to drive resolution in the context of competing perspectives

  6. Excellent organization and people skills and the ability to be flexible and set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.