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Facebook Communications Planning Manager in São Paulo, Brazil

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

We are hiring a senior Communications Planning Manager to join the International Marketing Communications Planning team, which is part of Facebook's Consumer Marketing organization. The team is responsible for communications planning and media strategy for all Facebook consumer-facing campaigns, outside of the US, and we own the relationship with our media AOR for planning and execution. We are looking for candidates with experience in strategic brand planning, direct response, global messaging, full funnel strategy and agency management.

Required Skills:

  1. Develop measurable media communication plans that align to business objectives, incorporate industry innovation, and leverage appropriate channels (digital and traditional)

  2. Build and maintain cross-functional relationships with Marketing, Decision Science, Insights and Creative teams, providing communications planning and media thought leadership

  3. Partner with external media agencies and internal buying teams to collaborate on media planning and execution around the globe

  4. Serve as the project manager of media work streams and deliverables (ex: plans, agreements) to ensure seamless campaign delivery and close coordination between internal and external teams

  5. As needed, collaborate with internal product teams on custom media solutions

  6. Ongoing campaign optimization and reporting

  7. Analyze campaign performance against KPIs and author insights, takeaways, and recommendations

  8. Create Target Audience recommendations

Minimum Qualifications:

  1. Experience in communications planning roles at an agency or within client organization

  2. Experience working data-driven environments

  3. Experience presenting to project stakeholders

  4. Experience navigating cross-functional teams and dynamics

  5. Experience representing and advocating for team objectives across varying levels of stakeholders

  6. Knowledge of current trends and innovation in media, tracking, analytics and research

  7. Experience pulling insights from data and tell a story using those insights

  8. Experiencing leading multiple full funnel media strategies from inception to launch

  9. Experience communicating in the role of individual channels vs. how channels complement each other in a plan

  10. Knowledge of testing scenarios/methodology (i.e. A/B testing online and matched market testing offline) and the benefits and drawbacks of testing

  11. Fluent English

Preferred Qualifications:

  1. Experience managing a media agency as a client

  2. Ability to pull runs from MRI, Kantar or Simmons

  3. Experience building a thorough competitive analysis

  4. Experience working directly with a creative team to guide channel best practices

Industry: Internet

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