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Facebook Content Strategy Lead, LatAm in São Paulo, Brazil


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Content Strategy Lead will be instrumental in ensuring that the stories and messages we create are consistent across all of our channels and touchpoints. You’ll also be a strong contributor in the areas of site architecture, navigation, labeling and taxonomy. The right candidate must also have the ability to interpret and apply analytical data to optimize and personalize our various messages based on user behaviors. You're perfect for this role if you are versatile, and if you love both high-level strategy as well as building the plumbing from the ground up. You're a strong communicator and you know how to build consensus for ideas, as well as bring cross-functional teams all the way through the finish line. You are inspired by storytelling, design and user experience, and you thrive in a flat, fast-moving organization that uses lightweight process to have a huge impact. Finally, the Content Strategy Lead we’re looking for requires experience with content management systems, especially with large, complex properties and brands. This position will be based in Sao Paulo.

Required Skills:

  1. Partner with global and cross-functional counterparts to drive and deliver scalable marketing programs through digital channels

  2. Adapt and produce locally relevant content for markets across LatAm through digital channels

  3. Create content for the Facebook Business News section related to core brand programs, exploring different formats such as video, motions and infographics.

  4. Oversee audience level marketing strategies

  5. Deliver regional wide case studies in different formats

  6. Strong editorial and content profile to write and edit clear and concise content across multiple touch points (emails, tutorials, marketing pages, campaigns, among others).

  7. Program management skills to organize all content production for external digital channels

  8. Work closely with design team to deliver a high quality content visual

Minimum Qualifications:

  1. Bachelors degree in Business, Journalism, Marketing or related field. Post-graduate or professional degree preferred

  2. Strong executive presence and a track record of working well in cross functional teams

  3. Can handle multiple projects simultaneously with timelines of hours, days, weeks or months

  4. Excellent writing skills and ability to produce marketing materials in English

  5. Experience producing compelling marketing content for multiple audiences

  6. Creative flair to bring fresh ideas into marketing campaigns

  7. Fluent English and advanced Spanish is desired

Industry: Internet