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Facebook Communications Associate Manager, Core Product (Instagram) in San Francisco, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Instagram is seeking an experienced Communications Associate Manager, Core Product for Instagram to oversee product launches, reactive communications, and proactive PR campaigns.

The ideal candidate is a skilled communications expert who is proactive, can prioritize, is positive and focuses on the most important work for the long-term. The person should have experience launching consumer products to traditional press, new media and influencers to reach key audiences. Telling compelling stories around our most loved products, as well as new features that help our community of a billion get closer to the people and things they love, will be a core part of this role.

The ideal candidate must be able to manage crises and see around the corner to identify upcoming problems that may arise tied to new products and features. The candidate should also be able to come up with proactive communications campaigns around our core products and fully execute them. Finally, this person must be able to work well cross-functionally both within the communications team and across various organizations including product, product marketing, engineering and design.

This is a full-time position located at our headquarters in either San Francisco, California or Menlo Park, California.

Required Skills:

  1. Maintain meaningful relationships with key technology and consumer press

  2. Manage product launches and proactive media programs for Instagram products and initiatives

  3. Develop and create a wide range of communications materials including blog posts, communications plans, reactive statements, briefing materials for executives and more

  4. Prepare and train spokespeople, and staff press briefings and events

  5. Counsel cross-functional partners in engineering, product, policy, legal, and other groups within the company on communications considerations for product updates

  6. Be able to simplify complex ideas or technical issues and make them human, relatable, and visual

  7. Engage on crisis communications topics and be able to quickly drive the team in a given direction

Minimum Qualifications:

  1. Bachelors degree in English, Communications, History, Politics or other similar field

  2. 5+ years experience in communications or public relations, both agency and in-house

  3. Experience working at a technology company

  4. Experience working with engineering teams, managing product launches and handling crisis communications situations

  5. Experience creating and executing communications programs for brands

  6. Experience landing narratives and programs beyond traditional media set

Preferred Qualifications:

  1. Experience launching consumer products

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.