Facebook Communications Manager, Core Product - Direct (Instagram) in San Francisco, California
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Instagram is seeking an experienced Communications Manager, Core Product for Instagram Direct to oversee product launches, reactive communications, and proactive PR campaigns.
The ideal candidate is a skilled communications expert who is proactive, can prioritize, is positive and focuses on the most important work for the long-term. The candidate should have experience launching consumer products to traditional press and new media and influencers to reach key audiences. Telling compelling stories around Instagram's messaging feature, Direct, as well as new features that help our community of a billion get closer to the people and things they love, will be a core part of this role.
Additionally, the ideal candidate must be able to manage crises and see around the corner to identify upcoming problems that may arise tied to new products and features. The candidate should also be able to come up with proactive communication campaigns around our core products and fully execute them. Finally, the person must be able to work well cross-functionally both within the communications teams and across various organizations including product, product marketing, engineering and design.
This is a full-time position located at our headquarters in either San Francisco, California or Menlo Park, California.
Maintain meaningful relationships with key technology and consumer press
Manage product launches and proactive media programs for Instagram products and initiatives
Develop and create a wide range of communications materials including blog posts, communications plans, reactive statements, briefing materials for executives and more
Prepare and train spokespeople, and staff press briefings and events
Counsel cross-functional partners in engineering, product, policy, legal, and other groups within the company on communications considerations for product updates
Be able to simplify complex ideas or technical issues and make them human, relatable, and visual
Engage on crisis communications topics and be able to quickly drive the team in a given direction
Bachelors degree in English, Communications, History, Politics or other similar field
6+ years experience in communications or public relations, both agency and in-house
Experience working at a technology company
Experience working with engineering teams, managing product launches and handling crisis communications situations
Experience creating and executing communications programs for brands
Experience landing narratives and programs beyond traditional media set
- Experience launching consumer products
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at firstname.lastname@example.org.