Facebook Partner Product Marketing Manager - Sports, Media Partnerships in San Francisco, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Facebook seeks an experienced Product Marketing professional with a background in sports media to join the Partner Product Marketing (PPM) team. The Partner Product Marketing (PPM) team is a function within Media Partnerships responsible for driving product understanding and adoption through the Strategic Partner Manager and Partner Solutions teams that work closely with sports teams/leagues, broadcasters, media companies, content creators, digital publishers, news publishers, athletes, and public figures.

In this role, you will work closely with Partner Managers that focus on leagues, teams, athletes, and sports media companies and act as the voice of these partners to product and the voice of product to these partners. This role will require you to gain a deep understanding of these segments so that you can confidently influence product roadmaps and lead outbound go-to-market strategies that optimize for growth, adoption and value for sports partners. Success in this role will be when these partners can easily adopt and grow their usage of these products and features to support their business goals, such as audience development and video monetization.

The successful candidate will provide audience insight to inform product development, as well as support alpha and beta tests to validate fit and opportunities. He or she can provide analytic proof points for growth strategies via market segmentation and synthesize market trends across the media landscape. He or she must also have experience influencing stakeholders in a highly matrixed organization. This role will require cross-team collaboration with counterparts in Entertainment and News and touch upon a broad set of products across Facebook, Inc. with a primary focus on our video and monetization products, such as Watch, Live, Stories, Ad Breaks, Instant Articles, and Branded Content. This is a full-time position located in our San Francisco, California office.

Required Skills:

  1. Distill and surface comprehensible voice-of-the-market feedback to inform new and existing media products strategy to unlock the greatest value

  2. Lead go-to-market strategy, including internal enablement, training, and segment-specific product messaging

  3. Inform marketing collateral, such as product/segment narratives and playbooks

  4. Create scalable growth plans that capture product adoption opportunities by coaching partners (through their Strategic Partner Managers) on how they can best use Facebook's platforms to achieve their business objectives

  5. Engage supporting roles like Partner Solutions, Media Operations and Marketing through cross-functional, cross-vertical and cross-office collaboration

  6. Understand the content landscape and media environment, revenue streams, digital business models and overall internet/technology space, and be a reliable source of insight on those media & entertainment products

Minimum Qualifications:

  1. BA/BS degree or higher

  2. 6+ years of experience with the media, technology, advertising and marketing space

  3. Experience influencing cross-functional partners at a variety of levels within the organization

  4. Experience in a partner-facing capacity

  5. Communication and presentation experience

  6. Experience with the product feedback loop process, including capturing product feedback from customers or users, and summarizing usage trends to inform product decisions

  7. Experience setting priorities, problem solving, multi-tasking, and working independently

Preferred Qualifications:

  1. Experience working with or in support of diverse communities

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.