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Facebook Product Marketing Manager, SMB Insights in San Francisco, California


Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.


Instagram is where people discover and share their passions, and businesses have been an integral part of our community from the very beginning. More than 25 million businesses and more than two million advertisers rely on Instagram to help people discover their business, learn about their products and ultimately become customers.

Instagram is looking for a Product Marketing Manager to support and grow our Small Business initiatives. This person will be responsible for developing insights that would fuel our go to market plans and long term SMB strategy. They'll be comfortable analyzing large datasets and combining this with qualitative research to find insights that the broader SMB teams can use to drive growth.

The ideal candidate for this role will be a customer-focused and quantitative PMM who can partner cross-functionally to identify key market opportunities, translate findings into product requirements and establish go-to-market strategies.

Ideally, this candidate will have a background in a quantitative or technical field, will have experience working with large data sets and data-driven decision making. Excellent analytical and communications skills and comfort with ambiguity and self-starting are a must. This is a full-time position based in our Menlo Park office.

Required Skills:

  1. Lead market and competitive assessment, and be the voice of small businesses by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit

  2. Ensure the SMB PMM team has insights that help build SMB “go-to-market” plans

  3. Identify the largest opportunities for SMB growth across the entire SMB product suite

  4. Develop metrics to track and measure progress for SMBs across the Instagram platform

  5. Ability to influence analytics roadmaps across product and non-product teams to build SMB insights

Minimum Qualifications:

  1. Minimum BS or MS in business-related or quantitative field

  2. 4+ years of business strategy, product marketing, growth marketing or product management experience

  3. 2+ years experience doing quantitative analysis

  4. 2+ years of experience in business strategy, investment banking, management consulting, or analytics

  5. Demonstrated experience in data analysis (Excel), data retrieval (SQL), and presentation (PowerPoint)

Preferred Qualifications:

  1. Experience in business operations, investment banking/finance, management consulting with a focus in tech, media or advertising industries

  2. Experience with analytical tools (Tableau, R, Python, etc.)

  3. Ability to communicate the results of analyses with product, marketing and leadership teams to influence the strategy of the product

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.