Facebook Marketing Science Partner - Agency Measurement, Nordics in Stockholm, Sweden
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
The Marketing Science measurement team is charged with driving good measurement, demonstrating the ROI/value of the platform, developing best practices and informing product development. The Agency Marketing Science Partner position will work with internal and external stakeholders to advise specific agencies on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance for their clients.
Facebook is seeking a highly quantitative measurement professional, preferably with marketing analytics experience to drive the Facebook measurement strategy with agencies in the Nordics. We're looking for people with strong research and critical thinking skills to successfully influence how agencies and the wider industry conduct and use measurement.
This role involves developing strong relationships, engaging and influencing key stakeholders across the agency sector. This person will be responsible for working with agency teams in driving relevant data integrations, designing test frameworks and research to help understand and improve the effectiveness of advertising across digital platforms and how this interacts with other media channels.
We are looking for someone with deep digital knowledge and the ability to work in a complex environment with many stakeholders including product, engineers, creative and marketing. Conclusions from this work will identify how Facebook can best partner with the agency to drive business impact for the agency and their clients.
The ideal candidate will be passionate about Facebook and online advertising, intellectually curious, a fast learner and able to move fast while keeping focused on high impact projects. They should demonstrate a strong understanding of the media landscape and ability to apply quantitative techniques to understand consumer behaviour and advertising effectiveness through innovative analytics, methodologies and products. A working understanding of advertising technology will be essential.
Working with the wider team to develop and deliver the strategy for engaged local market agency groups.
Managing a complex set of relationships across the agency groups, functions to include C Suite, strategy, data and analytics, client directors and planning directors.
Partnering with Facebook agency sales team to drive deep, strategic relationships with agencies through identity based measurement and learning agendas that highlight how Facebook can help drive business outcomes.
Conducting in-depth and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across different media.
Communicating complex research results to a general audience.
Providing feedback to and collaborating with Product, R&D, and Partnerships to identify opportunities for new features, products and partnerships and drive engagement around measurement innovation, including products alphas and beta.
Educating agencies on Facebook measurement and research capabilities.
Working on White Papers and thought leadership pieces on 'good measurement' within marketing measurement.
Driving strategic discussions with Nordic agencies on the following topics (not exhaustive): MMMs, attribution, lift testing, viewability, brand building, cross-media measurement.
5+ yrs experience in digital media, specifically dealing with data, analytics and measurement.
Bachelor’s degree or equivalent required, a degree in statistics, economics, behavioral or social sciences or a related quantitative degree preferred.
A solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used.
Excellent understanding of online media, social platforms and ad products.
Client-facing experience, including experience driving change through adoption of new products or research methods.
Strong presentation and influencing skills with demonstrated ability to communicate technical content to general audiences and influence behaviours.
Direct experience independently scoping and executing research projects from start to finish.
Strong interpersonal skills with ability to work cross-functionally and influence clients.
Previous experience and good understanding of most of the following topics: MMMs, attribution, lift testing, viewability, brand measurement, cross-media measurement.
Native/fluent Swedish language skills
Able to conduct custom analysis and analyse data sets to understand patterns and provide client insights.
Excellent understanding of online media APIs.
Previous experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA and hive and /or SQL.