Facebook SMB Marketing Manager, Greater China in Taipei, Taiwan


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


We are looking for an experienced marketer to develop, drive and manage our marketing strategy for small businesses for the Greater China region with a focus on mainland China. You’ll be tasked with a range of responsibilities, all with the goal of educating and inspiring SMBs to grow their business with Facebook. This position requires experience with integrated marketing, strong project management and communication skills. The ideal candidate will have a background in diverse marketing experiences, including digital marketing, brand management and advertising. This individual will also collaborate with the broader marketing team and push the overall creativity of the organisation. This position is full time and based in our Hong Kong/Taipei office.

Required Skills:

  1. Develop and execute marketing strategy partnering with sales and other cross functional partners

  2. Own and develop marketing strategies, content strategy, and campaigns focusing on helping SMBs in Greater China region understand the value to Facebook business solutions.

  3. Develop and localise new narratives for the market to enables the SMB team to optimize marketing touch points in a move-fast environment.

  4. Create innovative content to drive new business opportunities for our partners and resellers.

  5. Work closely with cross-functional and regional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and product launches in market

  6. Identify opportunity to develop new scalable solutions to drive growth and sales

Minimum Qualifications:

  1. 10+ years of experience in marketing

  2. Experience developing marketing communications that brought strong impact to businesses

  3. Knowledge in the Greater China Region advertising and marketing industry

  4. understanding of export marketing is a plus

  5. Native Mandarin language skills and business fluency in English

  6. Ability to demonstrate experience in managing scaled marketing programs and channels

  7. Strong problem solving skills and ability to bring new ideas to market

Industry: Internet