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Facebook Product Marketing Manager, Japan in Tokyo, Japan


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook seeks an experienced advertising and product marketing professional with a strong background in marketing and project management to develop and lead go-to-market strategies for our Facebook family of apps including Instagram advertising solutions in Japan. The successful candidate must have experience working with product development across various verticals/sales channels to drive successful product growth in a fast-paced Internet or online marketing company. Success in this position requires in depth knowledge and solid experience of planning and executing plans to fulfill advertiser objectives with the right advertising solutions. The candidate must thrive with cross-functional teams and dynamic environment by exhibiting critical thinking. They must also have experience influencing stakeholders in a matrix organization.

This full-time position is based in our Japan office.

Required Skills:

  1. Partner with Japan sales teams, other Product Marketing Managers and cross functional teams to build & activate go-to-market strategies for highest priority product solutions across customers, agencies and partners.

  2. Identify market opportunities and shape future advertising products by synthesizing market intelligence, and sharing comprehensive knowledge of the market.

  3. Distill and surface market feedback to product teams for new and existing advertising products

  4. Educate and inspire sales, partners, and businesses at scale by prioritizing products and solutions for market segments, crafting communications and marketing materials, creating growth plans with defined success metrics, and building and running activations and programs to drive the adoption of solutions or products.

  5. Position new advertising products and feature enhancements for a market or industry vertical

  6. Acts as a principal product advisor for the market, identify critical areas of product growth and influence market buy in

  7. Communicate with leadership internally and externally

Minimum Qualifications:

  1. 10 or more years of experience with digital marketing

  2. Demonstrated product marketing experience within web and mobile advertising and experience contributing at strategic, operational and tactical levels

  3. Excellent organization and people skills and the ability to be flexible and set priorities, problem solving, multitask and work well independently in a dynamic, rapidly changing workplace

  4. Track record of influencing behavior across a variety and at different levels in an organization, including cross-functional managers

  5. Knowledge of digital marketing, the industry & marketing business challenges

  6. Experience in developing and driving strategies

  7. Experience in analytical and solving problems with data

  8. Customer service orientation, intimacy and experience in a client facing capacity

  9. Excellent communication skills in Japanese and English - written, verbal and presentation

Industry: Internet