Job Information
Meta Product Marketing Manager, International - Reality Labs in Singapore
Summary:
The team working on products in Reality Labs (RL) is on a mission to build the next computing platform centered around people. We continue to push the state-of-the-art and groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products and supporting existing, in-market products that support this mission.As part of the International Product Marketing (PMM) team, we are seeking an experienced Product Marketing leader to drive and manage RL's portfolio of products across our APAC footprint. This candidate will spend a majority of their time developing and executing strategies that support RL's product growth internationally, while keeping an eye on overall portfolio performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic vision, strong communication skills, collaborative mindset, and international product marketing experience with key focuses in sales, marketing, and post purchase. Specifically, we are looking for a candidate with an understanding of the nuances of operating a CE business across a wide variety of customer types, geographies, and competitive environments. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.
Required Skills:
Product Marketing Manager, International - Reality Labs Responsibilities:
Lead market specific growth initiatives for the APAC region through quantitative analysis, qualitative feedback and represent the customers point of view internally with Product Marketing, Marketing Communications, Sales and cross-functional teams in the prioritization, design and development of innovative devices and experiences
Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product growth in international markets
Support content stakeholders (prioritization, localization, etc) across international markets
Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve product and engagement growth and life-cycle management for a portfolio of hardware and software technologies
Lead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics
Partner with the marketing team on development of marketing programs and strategies that tap into consumer insights
Partner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market products
Partner with our product marketing teams for region specific support that will go across our entire reality labs portfolio
Minimum Qualifications:
Minimum Qualifications:
6+ years experience with inbound or outbound product marketing for consumer tech hardware and/or software for hardware products
Combination of strategic product marketing experiences and hands-on tactical execution
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment
Experience delivering product launch results with internal and external partners including Production, Brand, Sales and External Communications
Preferred Qualifications:
Preferred Qualifications:
Product Marketing experience in consumer hardware, software products and electronics
Product Marketing experience in consumer electronics, marketing communications, and/or product management
Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
Experience with both early-stage products and established products
Experience with end-to-end product lifecycle management
BA/BS degree in marketing, business, product development, or related field
MBA degree
Industry: Internet