Facebook SMB Business Development Lead, Pakistan in Singapore


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The SMB team contributes directly to this mission by connecting every small business in the world with their customers on Facebook and helping them grow through solutions such as Pages and advertising across the Facebook family of apps. This role is responsible for growing the Pakistan market by focusing on acquisition, marketing, sales and partnerships. An ideal candidate should be passionate in helping businesses expand, and have experience of working with internal and external partners to plan and execute initiatives. Success in this position requires knowledge and experience of digital advertising, working with partners, strong analytical and problem-solving skills, as well as the ability to thrive in a dynamic, collaborative environment.

This position is full-time and located in our Singapore office.

Required Skills:

  1. Develop a sustainable and scalable strategy to drive the growth of businesses across the Facebook family of apps

  2. Develop and execute effective and efficient programs to support Facebook’s continued growth strategy

  3. Work seamlessly with internal cross-functional teams, including Marketing, Partnerships, Sales channels and Operations to achieve goals and ensure success of programs

  4. Be responsible for a set of business funnel metrics, around customer growth

  5. Work with external stakeholders

Minimum Qualifications:

  1. 8+ years of working experience in the digital marketing, or technology industries in Pakistan

  2. Strong experience of business analysis and strategic planning

  3. Ability to effectively operate with high energy and flexibility in a fast-paced, constantly evolving team environment

  4. Ability to effectively communicate and influence internal and external partners

  5. Bachelor's degree required. Advanced degree in business, economics, or a related field preferred

  6. Candidates must be fluent in English and Urdu

  7. Knowledge and experience of offline acquisition, commerce platforms and seller space is a plus

  8. Knowledge and experience of advertising agencies, venture capitalists, field-sales agencies, channel partners, resellers in Pakistan is a plus

Industry: Internet